Emirates Airline

Rethinking the airport experience.
UX/UI Design.

TEam
‍Project

Christine Kim
Josh Azoulay
Maya Wu
Michael Chimenti

My role

User Research
Brand Strategy
User Personas
Empathy Map
Experience Map
Journey Map
Problem & Opportunuties Ideation
Task Flows
Wireframing
UX/UI Design
Rapid Prototyping
Design System

Duration

January 2020 - May 2020

Tools

Figma
Adobe After Effects

The Challenge

How might we make the airport navigation process less confusing?

Insight

Users want to navigate through the airport as quickly and efficiently as possible.

Solution

By providing an airport map with filters and features that allow travelers to easily access relevant information and directions. Travelers can now travel without any stress by lack of information.
01.

Discover

Research
User Persona
02.

Define

Product Concept & Features
Taskflow


03.

Design

UI Design
Design System
Case Study

Research

Maintain international recognition as one of the leading aviation and security services business in the world, and set a benchmark within the industry.

PERSONA

Bill Davies, 31
Economy - Business

Needs

Find an uncomplicated method to get from and to the airport

Behaviors

Uses his phone as a flight ticket.

Goals

Saving money on traveling
Uses points and rewards

Problem Statement

Bill, who often arrives to the airport late, needs an easy route to his destination. They don’t want to wander around the airport and accidentally miss a flight.

Pains

Researching public transit methods can be time consuming.

Mobile App

Concept and Features
The map feature allows travelers to easily navigate throughout the airport. They can find more information about stores and transportation methods.
The itinerary feature shows the user’s flight information and any other drinks or items they may of purchased on the app.

Task flow

Access the airport map and get directions

App UI DESIGN

A design reflects the ordinary’s minimalist neutral, no fuss personality.

Airport Map

When you go to the map feature, you will be asked which airport map you are looking for.
The traffic filter allows users to see areas of the airport that are congested.
Filters that allow users narrow their searches.
The location of the selected will appear on the map.
Users can click for more information.
Access boarding pass. Check flight status or view past trips
Check past orders or make new ones under the recommendations tab.

Design System

A design system for Emirates Airline's mobile app.

Principles

Accessable
The goal is for users to easily access information about their flight, transportation options and others.
Fluent
Navigating from section to section should be clear and concise, making task simpler.
Minimal
Design is clean, in order to not confuse the user, and is consistent with the Emirates brand in terms of color and style.

Foundation

Typeface Lato
A-Z Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
A-Z Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
A-Z Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
A-Z Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
symbols Regular
@#$%*^≈≠º®©™∞+=⌘⌥⏎⇧
Digits Regular
123456789
punctuation Regular
{}[]()!?.:;,”~-`_
Type scale
Primary Colors

Iconography

Standard Icons 24x24

COMPONENTS

Buttons
Mobile Buttons
Cards
Desktop Navigation
Desktop Navigation
Itinerary

Final Thoughts

In this project, I went much deeper into the user’s experience. I conducted empathy interviews, and made a persona, affinity map, experience map, and journey map. We proposed a solution of creating an airport map that helped solve user’s problems found in our research phase.
‍
Although this was a group project, I have specifically selected to present the work that I directly contributed on. The case study provides a more comprehensive overview of the project. 
Falling
into
silence
Next Project
The Ordinary
Emirates Airlines
Falling into Silence